Exploring culture and meaning through craft.

Chris Kelly is a New York–based Creative Director and Brand Consultant helping purpose-led brands achieve creative excellence.

His work lives at the intersection of story, strategy, and design—where ideas move beyond aesthetics to create genuine connection. With a background in writing and brand building, he brings a language-driven approach to creative direction, blending clarity with emotion across every medium.

Chris has led campaigns, films, and brand systems for AMC, Bose, Canon, CoverGirl, Kate Spade, Lenovo, L’Oréal Brands, Macy’s, Makeup by Mario, NYX Cosmetics, Ralph Lauren, Sephoria, Stuart Weitzman, The Home Depot, T-Mobile, Tumi, Urban Decay, Verizon, W Magazine, and Yahoo.

Guided by a belief that clarity creates desire and craft earns belief, his process turns strategy into story, and story into meaning.

Contact: Chris@ChristopherkKelly.Studio